What Local Customers Expect When They Visit Your Website (and What They Don’t Forgive)

First impressions matter. In fact, 94% of first impressions relate to your site’s design. Local Customers expect your website to be more than just a digital brochure; it’s your business’s storefront. And for many small businesses, especially local service providers and tradespeople, it’s the most important asset you own.

What customers expect when they land on your site:

• Fast Load Times: A 1-second delay can reduce conversions by 7%. Speed matters.

• Mobile Optimization: More than 60% of web traffic comes from mobile devices.

• Clear Information: Customers should be able to find your services, pricing, and contact info instantly.

• Easy Navigation: Don’t make users hunt for answers—your navigation should be intuitive.

• Trust Signals: Testimonials, certifications, reviews, and real photos help build credibility.

What they won’t tolerate:

• Outdated or broken pages

• Missing or incorrect contact information

• Confusing layouts or too much text

• No clear next step (like a “Book Now” or “Get a Quote” button)

Your website doesn’t need to win design awards. But it does need to work. It needs to clearly communicate who you are, what you offer, and how customers can work with you.

If you’re unsure how your website stacks up, Tetra Media offers free audits—no pressure, just insight.