Why SEO Still Matters for Local Business in 2025 (and What You Can Do About It)

Think SEO (Search Engine Optimization) is a thing of the past? Think again. In 2025, Google SEO still matters to how people find local businesses. In fact, over 90% of online experiences begin with a search engine. For local businesses, good SEO is the difference between being discovered and being ignored.

Here’s why SEO should still be a priority for local businesses:

• Google Is Your First Impression: When someone searches for "barber in Quincy" or "best house painter near me," what shows up shapes their decision. If your website isn’t optimized, you might not appear—even if your service is amazing.

• Local Listings Are Gold: Google Business Profiles, Yelp pages, and other directories help you rank higher and give customers the information they need fast. Make sure your business details, hours, services, and photos are current.

• On-Site Content Drives Relevance: Blogs, FAQs, service pages, and location pages help Google understand what your business does and who it serves. Quality content leads to better rankings and more site traffic.

What you can do today:

• Make sure your site loads fast and works on mobile

• Use your city/town name throughout your website and page titles

• Ask happy customers for Google reviews regularly

• Post fresh content that answers common customer questions

SEO isn’t a one-time fix. It’s an ongoing strategy that pays off in visibility, credibility, and new customer growth.

At Tetra Media, we guide small businesses through local SEO best practices and content creation that works.

Want to know how your site is ranking locally? Book a free SEO checkup today.