How We Built a Custom Online Platform for a Massachusetts Hockey Training Company | TL Elite Hockey
- Tetra Media
- Apr 13
- 2 min read
Client: TL Elite Hockey, a local Massachusetts Hockey Training Company
Services: Website Development, Brand Strategy, Membership Platform, Mobile App Development, and more!
Project Timeline: Over last 2 years
Website: tl-elite-hockey.com
🎯 The Challenge
TL Elite Hockey, a fast-growing skills and development company based in Braintree, Massachusetts, wanted to launch an engaging online platform for their players. The vision was to match the intensity and pace of their in-person programs, with community growing interactive features. With elite athletes relying on TL’s coaching methods, we went for a clean, media-driven site that was simple to use, has tons of valuable features, and structured to scale.
For the past two years, Tetra has been working with TL to achieve their vision and true potential.
🛠 What We Did
Over two years ago now, we got the opportunity to start working with the young hockey training company. Throughout that time, we have worked hand-in-hand with Brendan Heayden and his on-ice team to grow the program.
🔒 Exclusive Members Platform
We created a login-based platform where users can access exclusive training content, including:
Step-by-step video courses
Zoom call links for monthly coaching calls with special guests
A private forum for more content and community
🎥 Content-First Experience
The layout was designed to keep players focused. Clean design, fast load times, and a mobile-first interface were essential.
💬 Built-in Communication
To keep users engaged, we added a forums and other interactive programs where members can communicate with each other and coaches. It doubled as both a support tool and accountability hub.
📊 Ready to Scale
The system was built with growth in mind — new tiers, users, and content can be added without needing to rebuild anything.
🧠 Strategy Behind the Build
Frictionless UX: Players needed to log in and get to work — no distractions, no clutter. We mapped the user flow down to the button clicks.
Brand Consistency: We kept TL’s strong visual identity and brought it online, so users instantly recognized the same level of professionalism they experience in person.
Custom Control: TL’s team can update content themselves — no development knowledge required. It is as easy as opening a mobile app on their phone.
✅ Results
Since launch, the TL Elite platform has:
Achieved 300x revenue growth, continuously scaling mon/mon since 2023.
Reduced coach onboarding time by 30%
Created multiple new revenue streams
Averaging 85% program occupancy
💬 From the Client
“Lucas and his team have been incredibly easy to work with. Over the past few years, we have seen tremendous growth and success. Our players and families love the mobile app!”– Brendan Heayden
Want to build something similar? Let’s talk about how we can turn your idea into a digital product that works while you sleep.
👉 Get in touch with us: info@tetramedia.com
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