Website Booking System for Hockey Training | TL Elite Case Study
- Tetra Media
- Aug 12
- 2 min read
March–May 2024 vs March–May 2025
About the Client
TL Elite Hockey is a high-performance hockey training program providing year-round sessions, clinics, and camps for hockey players across Massachusetts. Their mission is to develop elite athletes using personalized coaching and competitive opportunities.
In 2023, TL Elite partnered with Tetra Media to take their digital presence to the next level. Our task: build a website booking system for hockey training programs like TL Elite to handle and automate majority of their systems.
The Challenge
Heading into 2024, TL Elite was experiencing:
Confusing booking workflows
Inconsistent mobile functions
Heavy manual work for scheduling, updating, and collecting payments
The team needed more than just a “pretty” site — they needed a streamlined sales funnel, better engagement strategy, and clearer data to track their growth.
The Growth Strategy
Tetra Media launched an updated remodel of the TL website, with the focus on performance, simplicity, and user experience.
Key actions included:
✅ Designing a brand-new homepage with clear CTAs, seasonal program highlights, and trust signals
✅ Replacing the outdated flow with a fully integrated booking system (Wix backend)
✅ Creating a mobile-first layout that performs seamlessly on all devices
✅ Adding focused SEO titles and meta tags to boost discoverability
✅ Simplifying navigation and reducing content clutter
✅ Implementing analytics tracking to monitor traffic, engagement, and conversions across pages
The Results: March–May Comparison
Page Path | 2024 Sessions | 2025 Sessions | Change | % Change |
/book (NEW) | 0 | 1,329 | +1,329 | — |
/about (NEW) | 0 | 310 | +310 | — |
/ (Home) | 1,232 | 1,389 | +157 | +12.7% |
/drop-in-2017-18 | 104 | 181 | +77 | +74.0% |
/booking-form | 153 | 184 | +31 | +20.3% |
Meanwhile, the older /book-online page, which was removed and redirected, dropped from 1,242 sessions to 407 — a clear signal of the transition to a cleaner, more effective system.
Our Key Takeaways
Booking System Overhaul = Instant Wins
The new /book page became the #1 traffic driver, collecting over 1,300 sessions in just three months.
More Time on Site, More Confidence
Visits to the /about page and increased traffic to archived drop-in sessions show users are exploring and trusting the site more.
Simplification Drives Results
Reducing friction in the user journey helped users get where they needed to go faster, which translated into higher engagement and more consistent bookings.
"Before the rebuild, we were piecing everything together. Now it’s all in one spot, easier for parents to register, and everything just looks and feels way more professional." — TL Elite Team
Ready To Upgrade Your Business?
Tetra Media specializes in digital foundations for performance-driven businesses. Whether you're running camps, taking bookings, or selling online — we'll help you create a system that works while you sleep.
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