Website Design & Digital Strategy for Massachusetts Hockey Facility | Elev802 South Shore

Tetra Media
May 14
3 min read

Client: Elev802 South Shore, a local Massachusetts Hockey Facility & Company

Services: Website Development, Brand Strategy, Social Media Management, Facility & Session Photography

Project Timeline: Over last 5 months

🎯 The Overview

In early 2025, Elev802 South Shore, a premier hockey training center based in Stoughton, Massachusetts, partnered with Tetra Media to rebuild its online presence from the ground up. While the organization had built a strong local reputation through in-person training and word-of-mouth, its digital assets didn’t reflect the professionalism or potential of the brand.

Tetra Media provided a full-service solution:

Custom website design and development focused on performance and user experience,
Streamlined registration and booking systems for athletes and parents,
Full social media management across Instagram and Facebook,
SEO-driven content strategy to target regional searches like "hockey training Stoughton" and "youth hockey development near Boston."

This case study explores how we transformed Elev802 South Shore’s digital presence into a dynamic sales engine and branding tool — optimized for growth, visibility, and community engagement.

The Challenge

When we first started working with Elev802 South Shore, they were operating with:

An outdated website that wasn’t optimized for mobile devices
Inconsistent branding and scattered program information
Little to no local SEO traction for keywords like “hockey training in Stoughton” or “Boston youth hockey camps.”

For a business that thrives on visibility and timely program sign-ups, this meant lost opportunities.

The Goal: build a digital hub that converted traffic into registrations, reflected the energy of the facility, and drove growth through SEO and social media.

Website Key Goals

Highlight Elev802’s services (on-ice, off-ice training, clinics, camps)
Make it easy for users to learn about and register for programs
Build a clean, modern brand feel consistent across devices
Improve speed, performance, and mobile accessibility
Boost discoverability through SEO structure and keyword optimization

Website Deliverables

A fully responsive website optimized for mobile, tablet, and desktop
SEO-driven copy with targeted terms like “Stoughton hockey training,” “hockey skills clinics near Boston,” and “Massachusetts youth hockey programs,”
Clear call-to-action buttons throughout the site and easy to track sign-up forms

📊 Website Results

Within 30 days of launch:

Site traffic increased by over 86%
Average session time doubled (indicating better user engagement)
Bounce rate dropped by 42%
The site ranked on the first page of Google for several local or related queries

✅ Conclusion

This project is a textbook example of how a locally focused website design and digital strategy can unlock real growth. Elev802 South Shore is a standout brand in a competitive space, with a platform that supports its athletes, staff, and future business goals.

At Tetra, we believe every small business deserves a world-class digital presence — one that reflects their value, drives conversions, and makes an impact. Whether it’s a hockey training center, a food brand, or a service business scaling online.

💬 From the Client

“Tetra completely changed the game for us. The website looks incredible, but more importantly, it works — people are signing up, messaging us, and finding us in search more. We finally look and feel like the elite training center we are.” - Christian Evers

Want to build something similar? Let’s talk about how we can turn your idea into a digital product that works while you sleep.

👉 Get in touch with us: info@tetramedia.com